Company Description

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work.  We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.

Job Description

The CRM Team forms part of the Customer Growth department and is responsible for taking customer, campaign and channel insights and using them to devise a global strategy for engaging, converting and retaining customers via targeted messaging across all touchpoints.

The Role:

The CRM Executive will help to develop and deliver ASOS's CRM strategy across various customer touch points which include but are not limited to email, SMS, push, in-app and on-site. The role will cover our newness, propositions and promo-related marketing communications as well our triggered communications and encompass end-to-end involvement with planning through to implementation and reporting.

This CRM Executive role will have a large focus on Quality Assurance ensuring that all of the ASOS communications go out as planned and so it is crucial that this person has an excellent eye for detail. The role will also lead in developing our QA strategies in order to automate as much as possible and reduce errors from the source, as well as firming up areas that do need a persons thorough QA.

They will report to a CRM Manager.

What You'll Be Doing

• Accountable for the day-to-day production of multi-channel customer communications ensuring they are delivered timely to the highest standard. This entails scoping the initial requirements and briefing the creative and content teams, audience building, deployment, and reporting.
• Report on and analyse channel performance and campaigns in line with key trade moments and industry knowledge. Use insight to recommend improvements that drive growth.
• Build solid relationships with cross functional teams in the Customer Growth department to enable the successful delivery of the CRM strategy.
• Deploy campaigns, build audiences and automated campaigns through ESP (Braze) and CDP (Simon Data).
• Accountable for the QA of communications
• Troubleshooting and highlighting areas of the process which could be improved to make the creation and delivery of communications more efficient and automated.

Qualifications

Who We’d Like to Meet

• Previous experience within a CRM role at an agency or retailer
• Previous experience with quality assurance
• Previous experience using Braze ESP as a plus
• Ability to build campaigns and audiences across CRM tech stack
• An understanding of HTML and liquid language to personalise communications
• High interest in technical aspects of CRM (data migration, automation, segmentation)
• Experience with AI integration as a plus
• Strong attention to detail, quality and accuracy
• An analytical, proactive and flexible approach
• The ability to work under own initiative and thrive in a fast paced environment
• Excellent communication and interpersonal skills, with the ability to communicate clearly, effectively and appropriately with colleagues, suppliers and others at all levels
• Experience trouble shooting and solving difficult and sometimes technical problems
• A can-do attitude

Additional Information

What’s in it for you?

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day
• Discretionary performance related bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits