At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse, talented people to join Alcon! As a Brand Manager you will develop and collaborate within the larger Cataract and cross functional teams. You will manage financials with a balanced approach for top and bottom line within assigned product portfolio in Fort Worth, TX!
MAJOR ACCOUNTABILITIES
- Develop marketing strategies, programs/campaigns & ready-to-use promotional materials (physical and digital content): in partnership with Global Marketing for new Product Launches and independently for established in-line products
- Provide marketing plan direction, guidance, and oversight to ensure best-in-class marketing execution (for new product launches & established in- line products), cross-market consistency (where appropriate), and maximum marketing ROI (by minimizing duplication and maximizing impact), including Medical Affairs plans, scientific evidence, and podium presence
- Coordinate all US brand marketing initiatives that will help achieve the annual and intermediate-term sales and market share objectives
- Provide strategic input for Medical/Economic Evidence and publication plans as member of world-wide Medical Evidence Teams
- Regularly update campaign materials and promotional assets as Alcon and competitor market presence evolves and customer needs/preferences change
- Synthesize and share best practices (e.g. lessons learned new product launch lead markets, etc.) creating a cycle of continuous improvement in marketing execution and application of novel channel innovations across the US Surgical business
- Establish Commercial KPIs and track performance with discipline
- Provide International input into “upstream” Global franchise strategy to ensure innovation programs (internal R&D and external L&A/partnerships) meet US needs
KEY PERFORMANCE INDICATORS
- Achieving annual sales, market share, and budget targets for respective product line in US
- Completeness & timely delivery of all marketing materials, plans, programs & toolkit
EXPERIENCE & COMPETENCIES
- Critical experience: Experience leading/executing Digital Health strategy, SaaS solutions in health care and/or related Professional Services
- Familiar with entire Software Development Life Cycle (SDLC), Agile Development, DevOps, and Scrum
- Track-record of successful, new product launches
- Capability to work in a complex global framework, including strong stakeholder experience and ability to lead cross functional teams in a fast-paced and high-demand environment
- Demonstrated strong long-term strategic thinking and planning for business success. Ability to bring innovative thinking, challenging status quo and managing the ambiguity
Key Requirements/Minimum Qualifications:
- Bachelor’s Degree or Equivalent years of directly related experience (or high school +13 yrs;Assoc.+9 yrs; M.S.+2 yrs; PhD+0 yrs)
- The ability to fluently read, write, understand, and communicate in English
- 5 Years of Relevant Experience
- Work hours: Full time
- Travel Requirements: 20%
- Relocation assistance: Yes
- Sponsorship available: No
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
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Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.
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