Job Descrption
Are you looking to develop your career within Content Marketing?
Come and support our Direct marketing team here at Markel !
What part will you play? If you’re looking for a place where you can make a meaningful difference, you’ve found it. The work we do at Markel gives people the confidence to move forward and seize opportunities, and you’ll find your fit amongst our global community of optimists and problem-solvers. We’re always pushing each other to go further because we believe that when we realize our potential, we can help others reach theirs.
Join us and play your part in something special!
The opportunity:
We have an exciting opportunity for a Senior Content Marketing Executive to join the Markel team in Manchester. The Direct division offer specialist insurance directly to small businesses, the self-employed, tradespeople, charities and community groups. We offer a range of industry-specific cover, including professional indemnity, public liability and employers’ liability, which are specially designed to cover the risks our customers face. We sell our products directly to customers online or through our call centre, as well as through white label partnerships. We operate through two brands – Markel Direct and Caunce O’Hara – both of which are long established and respected in the small business insurance market.
Nearly 50,000 customers trust us to protect their business every year, and we’re proud of the high levels of service we provide to our customers. We’re on an exciting growth journey, with plans to more than double the size of our business between now and 2025. To achieve this, we’re looking for a Senior Content Marketing Executive to join our growing marketing team.
This role will be instrumental in devising, creating and delivering compelling content that informs direct marketing campaigns, collateral and external communications including thought leadership and digital/social posts and articles.
What you’ll be doing:
- Create engaging content that drives customer engagement and supports organic search activity in our target sectors
- Develop content in a range of mediums, including blog posts, expert articles, video, webinars and interactive client tools
- Work closely with the Campaign Manager and Digital Marketing Manager to support campaign and search activity
- Develop and manage a central content calendar and content marketing strategy
- Provide content marketing design support
- Support strategic partners and introducers with content for marketing our insurance products to their client base
- Introduce a measurement framework for content performance and report on activity and results
- Adhere to brand guidelines, compliance requirements and Financial Promotion sign off processes
Our must-haves:
- Create engaging content that drives customer engagement and supports organic search activity in our target sectors
- Develop content in a range of mediums, including blog posts, expert articles, video, webinars and interactive client tools
- Work closely with the Campaign Manager and Digital Marketing Manager to support campaign and search activity
- Develop and manage a central content calendar and content marketing strategy
- Provide content marketing design support
- Support strategic partners and introducers with content for marketing our insurance products to their client base
- Introduce a measurement framework for content performance and report on activity and results
- Adhere to brand guidelines, compliance requirements and Financial Promotion sign off processes
Who we are:
Markel Group (NYSE – MKL) a Fortune 500 company with over 60 offices in 20+ countries, is a holding company for insurance, reinsurance, specialist advisory and investment operations around the world.
We’re all about people | We win together | We strive for better | We enjoy the everyday | We think further
What’s in it for you?
- A great starting salary plus annual bonus & strong benefits package…
- 25 days paid holiday plus Bank Holidays, with the opportunity to buy / sell extra leave
- Fantastic company pension scheme, private medical and dental cover, life assurance, travel insurance cover, income protection, season ticket loan as well as other great benefits on offer
- There are countless opportunities to learn new skills and develop in your career and we can provide the support needed to do just that!
Are you ready to play your part?
Choose ‘Apply Now’ to fill out our short application, so that we can find out more about you.
Markel celebrates the value of a diverse workforce that brings experience and expertise from a wide variety of backgrounds and life circumstances. Whatever your background, if you feel you meet the requirements of this role then we want to hear from you. We are also happy to consider candidates who are looking for flexible working patterns.
We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided with all reasonable accommodations to be able to participate in the job application or interview process and to perform essential job functions if successful. Please contact us via email at rec@markel.com or call us on +44 (0) 2079536504 to request any accommodations that may be needed. This includes any alternative formats of any documents or information on how to apply offline.
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