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Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role:
This Senior Product Manager is responsible for developing and driving key marketing and business objectives for Boston Scientific’s Electrophysiology (EP) Product Portfolio, with a focus on US downstream marketing and commercialization for Pulsed Field Ablation (PFA) products. This includes an emphasis on competitive intelligence, market research, and developing and implementing marketing campaign initiatives to drive brand preference among the EP community. This person is an experienced marketer of highly technical and clinical products and demonstrates strength in franchise management, product launches, commercialization, and a high level of business acumen.
This is a hybrid position based out of our Arden Hills, MN location.
Your responsibilities will include:
- Develop and implement downstream marketing strategies for Boston Scientific's PFA products
- Use classic marketing capabilities to further business objectives, such as market understanding, market segmentation, customer targeting, product positioning and message development
- Develop product messaging and materials for effective product promotion
- Evaluates promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed.
- Conduct market research and stay updated on industry trends and competitor products to identify new opportunities and drive product differentiation
- Develop and maintain a comprehensive competitive intelligence framework to monitor competitors' strategies, products, market activities, and performance in the PFA market
- Synthesize competitive intelligence to inform strategic decisions, ensuring our products stay ahead of the curve and meet market demands effectively
- Stay abreast of industry trends, regulatory changes, and technological advancements that could impact the competitive landscape, providing timely updates to relevant stakeholders
- Represent the company at conferences, trade shows, and other industry events
Required qualifications:
- Minimum of a Bachelor's degree
- Minimum of 5 years of medical device experience
- Analytical skills and ability to craft business plan
- Downstream marketing experience (i.e. product management, sales engagement and campaign)
- Experience with determining customer needs within medical device markets
- Willing to travel up to 30% (possibly international)
Preferred qualifications:
- Advanced degree such as Master’s or MBA
- Electrophysiology experience
- Excellent communication and interpersonal skills
- Demonstrated success supporting and/or managing complex projects
- Demonstrated success working as an integral cross functional team member
- Ability to develop clinical expertise in medical devices
- Sales experience
- Desire to work in a fast-paced, dynamic environment and ability to adapt to changing needs and priorities
Requisition ID: 581725
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
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