Digital Commercial Optimisation Manager
Function: On Trade
Location: Edinburgh with a healthy mix of home-working
Salary: £33,000- £41,000 base depending on experience, plus full benefits listed below.
Contract: Permanent
Closing Date: 12th May 2024 Please note, that we may close vacancies early where we receive significant numbers of applications.
As the nation’s leading pub, cider and beer company and the name behind a host of brilliant brands, we’re looking for equally brilliant people to help us on our journey to building a better future.
There’s so much more to HEINEKEN than meets the eye and right now, we’re looking for a Commercial Optimisation Manager to join our On Trade sales team today!
About the role
As Digital Commercial Optimisation Manager, you work within the UK E-business team to deliver and optimise the cross-sell and upsell of products and services on our e-commerce sites.
You’ll drive increased average order value, basket size and our NPS score by securing commercially competitive promotions for our On Trade direct customers. You will support the delivery of sales and customer satisfaction targets by testing new promotional ideas and scaling positive results to continuously improve all elements of the customer purchasing experience on our e-commerce sites. You’ll work with both internal and external stakeholders to ensure HUK customers are offered best in-market promotions.
In addition to managing our online promotions, a main focus of yours will be working with our multiple customer groups to create and optimise campaigns that increase average order value through category cross-sell.
Although the role isn’t customer-facing, we do want you to think like a customer, so spending time with the stakeholders who know them best will be key.
So, what will you be doing? Here are some key accountabilities;
- Participate in ongoing AB testing to continually optimise the online promotion experience for our customers
- Use data to understand and drive improvements for our customers and stakeholders
- Responsible for coordinating the promotional activity on our On Trade B2B e-commerce website “Eazle” to drive growth through cross-selling and upselling on the sites
- Translate the trade plans and goals determined by the revenue management and buying teams into campaigns, promotions and recommendations.
- Advise and execute the innovation and experimentation plans to seek data to support scalable sales driving activity across the sites
- Build online activations, new product introductions and promotional redemptions personalised to the customer
- Collaborate actively with the Digital Marketing Optimisation Manager and the CXO Managers on sales-driving activity
- Understand the current functionality used on eazle and challenge yourself to become a Subject Matter Expert working with our technology partners to drive improvements and efficiencies
Who we’re looking for
We’re looking for someone with digital savvy and an eagerness to learn. Most importantly you’ll need to be fully customer-centric, our customers should be at the heart of every decision you make.
If you have;
- Experience in a sales, marketing or e-commerce environment.
- Strong commercial capability.
- Solid attention to detail.
- Confidence in working with external agencies or vendors.
- Experience in managing relationships, and an aptitude for working in an agile 'test and learn' environment.
- Great stakeholder management skills.
Then this could be the role for you!
Our Ways of Working
Heineken’s Global Purpose is to “brew the Joy of True Togetherness to inspire a better world” and to fulfil this we believe in working closely with each other and collaborating f2f when we can. To enable this, we ask colleagues to be in the office on Tuesdays and Thursdays and one other day of the colleague’s choice.
Our Benefits
As part of the team, along with your salary, you’ll also receive;
- an annual bonus
- Company funded Private Medical Healthcare
- double matched pension (up to 10%)
- 35 days holiday
- A monthly case of our delicious ciders and beers! (low and no alcohol options available)
- Comprehensive Opportunities to develop.
You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.
The Application
If you like what you’ve read and want to explore this opportunity further, please apply as soon as possible. We may close vacancies early when we receive significant numbers of applications, so don’t delay!
If you need any adjustments made to support your application, for example, if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us at recruitment@heineken.co.uk.
In all likelihood the ideal candidate for this role won’t meet every single requirement in this advert we all need the opportunity to grow and develop in the role. We understand some applicants are less likely to apply to jobs unless they feel they meet every single qualification. The team at HEINEKEN would encourage you to apply if the advert has piqued your interest rather than ruling yourself out based on any self-limiting beliefs. You never know, you may be exactly what we’re looking for!
Who We Are
We’ve 150 years of brewing history and are proud of this legacy. Yet we’re sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential.
Apply today to discover Your Future, Untapped.
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