Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys. Lincoln is recognized as the Welding Expert™ for its leading materials science, software development, automation engineering, and application expertise, which advance customers' fabrication capabilities to help them build a better world. Headquartered in Cleveland, Ohio, Lincoln Electric is a $4.2B publicly traded company (NASDAQ:LECO) with over 11,000 employees around the world, with operations in 71 manufacturing and automation system integration locations across 21 countries and maintains a worldwide network of distributors and sales offices serving customers in over 160 countries.
Location: Euclid - 22801 - Cleveland, OH, United States (US)
Employment Status: Salary Full-Time
Function: Marketing
Req ID: 24546
PURPOSE: Primary responsibilities are product line ownership including product line life cycle management, market research and understanding, business plan development, and new product development.
JOB DESCRIPTION (DUTIES AND RESPONSIBILITIES)
- Becoming a Subject Matter Expert – Develop and maintain a moderate understanding of assigned products such as the Power Wave 300C, PipeFab, S-Series, Power Feeds, waveforms, and software solutions.
- Product Line Ownership – Broad range of activities that include creating the roadmap of the product line, new product development, mature product promotion, and maintenance of assigned product line.
- Market Research – Manage the continuous research process to capture voice of the customer, industry trends, competitive intelligence, and business trends.
- Business Case Creation – Works with Senior Product Manager or business unit manager to propose data driven product improvements or new product development to drive incremental sales and profit.
- New Product Development – Work with dedicated engineering team as a marketing/business stakeholder throughout the new product development process and drive the development of innovative products that deliver superior customer value.
- New Product Launches – Assists Senior Product Manager or business unit manager in creating launch strategies and commercially implementing with Sales, Marketing, R&D, and other cross-functional teams.
- Product Marketing – Collaborates with Product Management and Marketing to communicate the value proposition of our products in literature, digital advertising, product promotions, and other marketing collateral.
- Financial Analysis – Develop sound financial acumen to monitor portfolio performance to help make strategic decisions to enhance performance of the product line.
- Sales Channel Support – Provides support to commercial team and customers through all channels to monitor and grow sales.
- Assumes additional responsibilities as needed or directed in support of the Company’s 2025 Strategy.
EXPERIENCE AND EDUCATION REQUIREMENTS
- Product Manager - Bachelor's Degree in Business, Marketing or related field and 3+ years of relevant experience. Associate Degree in the same fields with 5+ years of relevant experience. Equivalent experience in lieu of education will be considered.
- Senior Product Manager - Bachelor's Degree in Business, Marketing or related field and 5+ years of relevant experience preferably in Sales, Marketing, Engineering or Product Management. Equivalent experience in lieu of education will be considered
BASIC REQUIREMENTS
- Understanding of welding practices, procedures, and products preferred
- Ability to grasp technical details
- Strong organizational skills
- Demonstrate a strong business acumen or the desire to learn relatively quickly
- Excellent written and oral communication skills
- Ability to work as part of a team on tactical projects across multiple areas of the organization
- Fluent in all Microsoft Office applications and SAP or the ability to learn quickly
- Willingness to travel approximately 15% of the time
Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.
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