Job Location: Greenford
Job Location: Greenford
Company Description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
An exciting opportunity to join our Regional Home office as Region Marketing Manager for the Nutella category. This is the perfect role for a senior and passionate marketeer who is keen to contribute to our record of success. Reporting into the Area International Marketing Manager Nutella Category (AMMC) and managerially to the UK&I Managing Director, the Nutella PB Marketing Manager supports the strategy definition incl. positioning and planning/budgeting process for the assigned group of Ferrero products from a region-perspective with the objective of maximizing the brand equity across different categories/channels: spread, biscuits, Fresh and Frozen bakery, Ice Cream; both retail and OOH.
Gives input to the Area/Global strategic processes, coordinating and executing a wide range of activities (e.g., related to advertising, promotion, and research) to achieve the given targets (P&L, Market Share/HH Penetration/A&P Budget/Competitive position objectives) within budget constraints. Defines and drives the innovation strategy for Nutella Power Brand Monitor all activities and suggest adjustments of the plan based on UK&I developments. Set-up run and exploit category projects at region level and support the AMMC at area and global level (Product Rollout). Serves as a senior coordinator to AMMCs and the UK&I Brand teams, thus operationalizing the strategic guidance for the area and synthesizing the operational inputs towards the area.
Main Responsibilities:
Analyses and builds a UK&I specific expertise on the long-term brand performance, competitors, trends, and consumer understanding etc.
Provides targeted and UK&I specific input to the definition of the strategy included portfolio strategy, writing of strategic copy, definition of research needs.
Inputs to the long-term strategic planning process (PS3/5) and the short-term budgeting process to achieve optimal setting of UK&I specific targets with respect to volumes, P&L, investments, and the global activity plan.
Responsible for FMCG and D2C above the line marketing strategy and communication.
Defines the innovation strategy, generating usp concepts that match the market, driving maximum incrementality across the Nutella PB Ferrero portfolio, enhancing Masterbrand equity, margin, and market share.
Owns the NPD project lifecycle for the Nutella brand (always in agreement with Presidenza, Area and local R&D team).
Proposal, implementation (e.g., brief) and follow up of strategic projects, e.g., studies which deal with strategic issues such as Exploratory subjects, Uses Habits, Insights, Brand positioning as well as operational improvement projects follow-up, e.g., studies which deal with operational issues such as pre and post-test, performance of new packaging, market data monitoring, commercial quality, assortment, pricing.
Sales / Consumer KPI monitoring and follow-up, e.g., monthly/ regular analysis of market/panel data and proposal of the so what/action plan.
Defining and updating the sales forecast/plan. Forecast meeting preparation (update plan of activity, volumes construction …). Continuous sales plan update
Assessing, understanding, and analysing the P&L and the effect driving it to ensure overall budget constraints.
Drives the gap analysis versus budget targets under year and suggests corrective measures and/ or budget reviews.
Supports proposal, implementation and follow up of projects in the market with UK&I market expertise and UK&I executional strength (projects defined by Soremartec, PG and Area Marketing).
Provide input to communication, advertising and media strategies, incl. identification of target audiences and participation in definition of media mix (including sponsoring) to maximise impact of advertising campaigns.
Guarantees the communication development from the copy brief to ‘on air’, within budget constraints, and ensures the AMMC approval at the required gates.
Liaise with media buyers and/or media owners to implement strategy, recommend the most appropriate types of media to use and develop evaluation techniques for campaigns.
Verifies the effectiveness of actual media plan, to achieve targets within budget constraints and suggests improvements to the media plan, based on multiple inputs from the organization.
Definition of the promotion strategy and promotion planning.
UK&I promotion development (e.g., agency briefing, developments, concept evaluation and corrections, etc.).
Oversees promotions’ follow up and effectiveness analysis through the elaboration of available data (e.g., impacts on sales, distribution, market penetration, etc.).
Suggests/ evaluates existing and new SKU’s relevance within the set UK&I marketing strategy.
Provides UK&I perspective in process of defining appropriate list prices/ price increases.
Coordinates the UK&I input to the processes of creating new/ changing existing SKUs, i.e., PDA processes, artworks, and documentation management (RDP processes).
Defines learning and development plans for team members (Brand managers); coordinates, motivates, supports assigned people.
Contribute to cross functional, national, or global projects.
Who we are looking for:
We look for seasoned markteing managers, with a solid experience in FMCG. Ability to contribute to business strategy and drive business agenda is required. Other requirements include:
Strong interpersonal & influencing skills
Team management and ability to articulate the brand strategically; by managing agencies
Strategic brand & innovation development
Strategic portfolio management experience
Budgeting and Decision Making
Problem solving & analytical ability
Solid understanding of Trade dynamics and ability to drive shopper strategy in coordination with TM Head.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
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