BRAND MANAGER – EYE AND FACE CATEGORY- FIXED TERM CONTRACT 12 MONTHS
RESPONSIBILITIES
As our Brand Manager you are responsible for creating the future brand strategy for the Eye and Face category. You are the guardian of the brand equity and will ensure flawless execution in line with the global guidelines.
You will have responsibility for a significant commercial plan, ensuring that we minimally meet our financial commitments. A constant understanding of the commercial delivery is required to course correct plans, leading to maximizing return on marketing investment.
You will be intellectually curious to understand the Eye and Face category and brand performance drivers through our many & varied data sources. You will be agile and persistent in discovering insights through data and using your natural tenacity to convert these into commercial opportunities and plans.
Your main focus:
Brand Strategy Management:
- Full ownership and responsibility for the Eye and Face category. Identify market risks and opportunities to build growth plans in line with business targets and brand goals.
- Lead overall brand planning for your category
- Develop and deliver local initiative launch plans in collaboration with internal key stakeholders (e.g. sales team, supply chain, brand finance)
- Bring in depth consumer understanding to develop and implement consumer led NPD and communication program
- Be a UK consumer and market champion working closely with our global team to build strong activation plans fit for the UK in line with the UK brand objectives
- Identify from the global pipeline the next big UK NPD and lead the go to market plans including benchmarking, initiative sizing, retailer sell in and launch activation
- Co-lead with sales meetings with retail customers to align on mutually beneficial growth strategies and plan for your category
- Working with the internal & international merchandising teams to manage the design and production of local POS elements, ensure they follow both Global guidelines and UK market requirements.
- Managing and organizing potential experiential events for the brand from concept through to creation.
Media:
- Lead the annual media briefing for your category
- Responsibility for the full media plan & execution of best-in-class ATL and BTL activation across the full media mix for your category
- Understanding the media market and media plan, driving through new thinking to drive trial with the target consumers.
- Liaising with internal PR/ Influencer Marketing team to drive consumer engagement and off and online reach.
- Collaborate with Digital Brand Manager to inform the brand’s Digital Strategy, Ecosystem and always-on plans, as well as development of NPD/Initiatives specific activations for your category
Analysis
- Conducting pre and post analysis of launches and promotions – qualitative and quantitative.
- Brand analysis and share reporting on a monthly basis providing insights to relevant team members.
Finance
- Local brand management including P&L steering to make sure all brand investments are delivering vs target KPIs and profitability targets for your category
- Work with internal teams on forecasts of all new initiatives and correct phasing in line with our sell-out ambitions for your category
YOU ARE A COTY FIT
You like to work as part of a team and have a passion for beauty. As an experienced Brand Manager, you have financial acumen and you get energy from working in a fast-paced, diverse and international environment.
Other than that, you:
- Have experience in a similar role
- A strong financial acumen, understanding the details of P&L drivers and management.
- A relentless passion for the Beauty industry.
- Have an analytical mindset; A doer who proactively seeks improvement, is a solution provider and a problem solver.
- Have good communication skills, both written and verbal.
- Are a Constructive networker: collaborates easily with others and adapts to different working styles.
OUR BENEFITS
As our Brand Manager some of the benefits you will receive are:
- A salary that matches your knowledge and experience
- A generous pension scheme
- Private Medical Insurance
- Hybrid Working
RECRUITMENT PROCESS
- Our recruiter will contact you within 10 working days.
- A telephone/online introductory meeting follows.
- A first online/in-person interview
- A second interview
- You will receive a proposal with the terms of employment.
ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
For additional information about Coty Inc., please visit www.coty.com/your-career.
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