Global Brand Director Equity & Communications– RIMMEL
This position is based in London or Amsterdam
In Consumer Beauty, we are currently in process to drive turnaround and value creation on our most Iconic brands under the leadership of our CEO Sue Y. Nabi and CBO Stefano Curti. This transformation effort includes re-centering our innovation & communication program on strong consumer centricity, leveraging emergent needs and trends to drive Brand value creation and fixing what is limiting growth. adidas, Rimmel, Max Factor, Bourjois transformation journey in Europe will be pivotal to fuel growth in years to come. A once in a lifetime opportunity of which you could now be part of! The role will be located at the Coty Amsterdam headquarter, alongside our Color Cosmetic, adidas & Mass Fragrance global teams Or in London.
RESPONSIBILITIES
As the Global Brand Director Rimmel Equity & Communications you will report into the Snr. Director Equity & Integrated Communications and lead the management, development, and implementation of total Consumer Engagement activities for Rimmel & Manhattan including communication strategy, content, copy, education, social, POS and digital implementation across the total business. Your key areas of responsibility will be the following:
Your main focus:
Global Brand Equity & Consumer Engagement Strategy:
- Lead the development of the global brand equity & strategic positioning – acting as brand guardian to drive growth and deliver against the brand vision, values, and business objectives.
- Develop integrated 360 consumer engagement strategies & campaigns that are consumer-centric, culturally disruptive, and distinctively Rimmel, fostering brand love and enabling markets to execute with excellence and consistency.
- Drive marketing effectiveness and ensure global brand plans leverage consumer insights, address trends and serve the consumer and brand needs.
- Partner with Global Innovation team in early stages of product development to develop groundbreaking new concepts powered by disruptive storytelling and claims.
Digital/social media, E-comm & KCPs:
- Drive the acceleration of digital, social, and content strategies to reach & recruit new audiences (Gen Z, Millennials), fuelling advocacy and brand communities.
- Lead appropriate analytics tools to optimize social media performance & content strategies. Focus on increasing brand engagement metrics, share of voice and market share.
- Accelerate brand growth and share of business on e-comm through data driven approach and creation of best-in-class content, with focus on overdriving key consumption periods, scaling NPD launches & supporting core.
- Support the Global Advocacy & PR team on the development of the strategy, global toolkits, editorial calendars and influencer relationships.
Working for Coty means constant change and innovation. We are an agile organization and like to co-create for success and think outside of the box.
You will work closely together with several departments such as Advocacy & PR, Innovation, E-commerce, Strategy & Insights and Commercial teams. All your colleagues are eager to step into the future in this brand-new team and deliver enviably effective influencer marketing campaigns. Working in the team, you immediately feel the passion and growth mindset. Everyone is looking to innovate and further build successes together.
Whether it’s developing first-to-market innovation or co-creating disruptive activations with our creator crew, no two days in the Global Rimmel Team are the same! We’re proud to be writing the future of one of the biggest global cosmetics brands, embedding Rimmel back into culture and getting closer to consumers than ever before – we’re having a lot of fun along the way! -
Stephanie Palma, Global Senior Brand Director
YOU ARE A COTY FIT
To be successful in this role, you will bring solid professional expertise and a proven track record in campaign development across different markets and touchpoints. If you have worked in both local and regional/global roles it would be beneficial. Strong communication skills to persuade others, articulate a point of view, and set direction. You have a curative lens on what is innovative and can synthesize data to drive business decisions. You are a forward-looking and conceptual thinker. You show strong relationship building skills, which will be essential in working on a license business. Other than that, you have:
- Undergraduate/Graduate Degree (Business/Marketing degree preferred)
- Extensive Marketing experience (Beauty or CPG industry preferred)
- Experience in Campaign strategy & production development across different markets and channels.
- Demonstrated ability to build strong relationships with key stakeholders, agencies and influence at all levels.
- Demonstrated strong people leadership.
OUR BENEFITS
As our Global Brand Director Rimmel Equity & Communications, you will receive:
- A competitive salary based on your qualities and experience.
- A bonus plan based on your performance and company results.
- An attractive benefit packages.
- The possibility to work from anywhere at maximum 50% of the time per week.
RECRUITMENT PROCESS
- Our recruiter will contact you.
- A telephone/online introductory meeting follows.
- A first online/in-person interview.
- A second interview.
- You will receive a proposal with the terms of employment.
ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, colour cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive, and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
For additional information about Coty Inc., please visit www.coty.com/your-career.
Unsolicited services or offers from recruitment agencies or intermediaries will not be responded to.
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