Requisition ID: 30874
A Career in Beer and Beyond: Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.
We are Talent Brewers with our culture routed in our core values. We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture. We want you to join our team of passionate self-starters who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.
The Headlines
In the role of Associate Media Manager working in Chicago, IL, you’ll be responsible for influencing and executing the strategic vision for media investment across top Above Premium brands like Blue Moon, Simply Spiked, and Happy Thursday. The role is one of subject matter expertise, influence and evangelism, so it’s important that this person is able to form strong relationships with their Brand Marketing teams, cross functional teams, our agencies, and external partners.
The Responsibilities:
- Maintain and consistently communicate a compelling media strategy which reinforces brand purpose to achieve business goals
- Consult and influence planning activities for complex multimedia campaigns with big budgets, multiple partners, and stakeholders
- Assist in the development of best practices for implementing strategic thinking for the enterprise
- Demonstrate thought leadership by pushing for new directions and ideas
- Identify and evaluate growth opportunities through new and existing partners
- Responsible for driving media value with improving ROI
- Assist in thought leadership on brand specific media plans from strategy to implementation
- Manage multiple consumer targets including Hispanic and African American drinkers
- Partner with media agency to test and learn against new opportunities that can scale
- Participate in the annual brand planning process; responsible for identifying strategic insights through consumer media behavior, trends, past learnings, and category/purchase behavior
- Help link national and local media to ensure complementary execution
- Ensure that media plans and key elements thereof are effectively communicated throughout the system to maximize market level results
- Video (TV, Digital, OTT) expertise and knowledge on Industry, Trends, pricing, etc., enabling superior buying and execution
- Stewardship of social and programmatic investment for the large Above Premium brands and stewardship of total media investment for the smaller, regional brands
- As a subject matter expert, provide on-going education to internal functions so that the enterprise can keep up with the pace of change in marketing.
- Ensure compliance with all regulatory and audience composition requirements
The Other Qualifications –
- Bachelor degree
- Minimum of 5 years of media experience, with at least 2 years in digital media
- Knowledge of media landscape with ability to translate to impact marketing opportunities
- Well versed in traditional, digital, social, and programmatic media
- Successful prior experience working with network of teams to translate marketing objectives into functional consumer channel strategies and tactics.
- Proven ability to execute media and strategic partnerships that drive sales volume and brand perception shifts.
- Solid quantitative skills to perform post-program analysis
- Commitment to results; ability to incorporate new learning into existing plans and act decisively.
Work Perks that You Need to Know About:
- Flexible work programs that support work life balance including a hybrid work model of 3 days in the office
- We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
- We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
- Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
- Ability to grow and develop your career centered around our First Choice Learning opportunities
- Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
- On site Pub, access to cool brand clothing and swag, top events and, of course... free beer and beverages!
- Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
Job Posting Grade: 10
Molson Coors is committed to a diverse and inclusive workplace. We’re an equal opportunity employer and invite applications from candidates of all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.
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