Department/Division: Clients & Markets
Team: Digital Media, PR & Communications
Location: UK
Reports to: Head of Digital Media, PR & Communications
Reference no: 6112
The Role
The Public Relations Manager will be responsible for day-to-day management of a busy UK press office, and serve as the primary day-to-day interface between Dentons and the UK media.
Focusing primarily on media relations and working closely with social media specialists, the individual will help lawyers and professionals generate ideas, pitches and material that delivers high profile coverage across the print, online and broadcast media. Working with colleagues from the broader Clients & Markets team, they will also help to develop PR campaigns aligned to the firm's strategy that position Dentons as a premium legal adviser in one of the world's most competitive legal markets.
Reporting into the Head of Digital Media, PR & Communications, the Public Relations Manager will be an integral part of a team that also has responsibility for social media, awards and firmwide reputation management.
Required experience, skills, and attributes
- (20%) Manages a UK press office that:
- generates media coverage as a result of day-to-day news management, both proactively pitching firm news and responding to queries about the firm, while maintaining journalist relationships across the legal, sector trade and national media, and ensuring amplification of firm news over social media.
- (60%) Works with the firm's lawyers and Clients & Markets colleagues to build a pipeline of co-ordinated PR campaigns across practices and sectors that raise Dentons' profile as a premium legal adviser in the print, broadcast and online media, as well as on social media.
- (10%) Supervises the firm's awards submission programme that is the responsibility of the Digital Media, PR and Awards Specialist.
- (10%) Supports and deputises as necessary for the Head of Digital Media, PR & Communications with respect to overall firmwide reputation management.
Required experience, skills and knowledge
- 4+ years' B2B media relations experience, either at agency or in house;
- Experience of the legal and professional services sector desirable but not essential;
- Experience of developing productive media relationships;
- Conversant with all B2B digital and social media platforms;
- Track record of delivering successful media relations campaigns;
- Exceptional verbal and written ability, with an eye for a story and an understanding of how to generate both media interest;
- Experience of and passion for working on issues-based campaigns;
- Ability to manage multiple projects simultaneously and influence stakeholders;
- Ability to work well with others and adapt to changing requirements in a fluid and fast-paced environment;
- Educated to degree level (or equivalent).
Firm Profile
Across over 80 countries, Dentons helps you grow, protect, operate and finance your organization by providing uniquely global and deeply local legal solutions. Polycentric, purpose-driven and committed to inclusion, diversity, equity and sustainability, we focus on what matters most to you. www.dentons.com
Diversity & Inclusion
Essential to our success as a global law firm is our ability to attract and retain the best talent from a diverse range of backgrounds. We want a work environment where everyone can reach their potential and we have an inclusive culture which respects individual differences. We undertake and support a number of internal and external initiatives aimed at increasing diversity within the profession and we encourage all our partners and staff to get involved. We welcome you to learn more about diversity and inclusion at Dentons.
Equal Opportunities
Dentons is committed to providing equal opportunities for all. We welcome applications from candidates with disabilities and support those in the workplace who have a disability. Any disability disclosure will be dealt with confidentially and sensitively and if you want to speak directly to a member of our team, please email recruitment.matters@dentons.com.
NO AGENCIES PLEASE
If you are interested in applying for this position, we welcome direct applications via our careers page, but if you have any questions beforehand please email recruitment.matters@dentons.com – Enquiries only please, applications will not be accepted via email.
Please note that we will not accept unsolicited CV's sent to the business, nor will we accept any associated terms of business.
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