Marketing Manager – Scotland
Level 3 Assistant Director
UK&I BMC – Marketing & Activation
Reports to Head of Account Based Marketing, Sectors & Geos
The opportunity
As a manager in the Marketing & Activation team you will play a key role in helping to achieve our firmwide strategic objectives by developing and implementing integrated marketing campaigns that help build client relationships, support revenue objectives and enhance the reputation of the firm.
Sitting within the Marketing and Activation team, which is part of the wider Brand, Marketing & Communications (BMC) function, you will be at the epicentre of where plans turn into action and the rubber hits the road. You will be fundamental to ensuring we deliver our intended outcomes and to interface daily with both internal stakeholders and our agencies and partners.
The role requires a highly motivated individual, based in Edinburgh, with the ability to work within a team as well as on their own initiative. The successful candidate is likely to have experience working in a marketing role covering all aspects of the marketing mix. You will need to be able to effectively communicate with multiple stakeholders across the business at all levels. You will have a strong track record in designing and delivering successful campaigns and activity tailored to relevant markets.
The portfolio for this role will include responsibility for marketing in Scotland.
Your key responsibilities
- Lead on complex campaigns for some of our largest programmes and markets, working closely with your workstream leader and the business to develop the brief and value proposition.
- Create and deliver integrated marketing campaigns that help build client relationships, support revenue objectives and enhance the reputation of the firm.
- Act as a BMC point of contact for Scotland - advising the business on questions relating to BMC including our strategy, activation, and our scope of services. You will represent BMC on relevant Markets Boards as a strategic and trusted adviser.
- Manage the production and execution of agreed deliverables within timelines and budget; measuring the campaign activities and using insights to enhance and refine activity
- Work with the digital and content team to ensure content for your respective portfolio is relevant and compelling with a clear buyer journey
- Responsible for maintenance of relevant EY.COM pages including informing the business of expiring pages and building business cases for extensions by exception
- Responsible for maintenance of relevant EY.COM People profiles, including removing those no longer required, updates to existing profiles and development of new profiles
- Build a strong internal and external network; working closely with the business, BD, global BMC colleagues and external agencies to develop and deliver differentiated, brand focused and customer centric solutions.
- Support others in the team, creating and fostering a positive team environment where everyone is supported to develop and learn.
Skills and attributes for success
- Extensive business experience; or a degree (or equivalent), professional qualification,
- Experience of working in large/matrix organisations, balancing multiple stakeholder requirements
- Time and project management skills – highly organised with a sound attention to detail and an ability to deliver to deadlines
- A strong track record of strategic campaign management, producing quality, consistent messages, through all channels
- A solid understanding of campaign principles, coupled with a strong commercial drive and the ability to deliver high-value activities that deliver return on investment, ensuring alignment with brand and risk management
- An enthusiastic, can do approach and be a strong team player
- The ability to juggle conflicting demands on time and prioritise effectively
- A desire to embrace and drive change whilst identifying and supporting process improvements and demonstrating best practice
To qualify for the role, you must
- Have 5 years’ experience in marketing programme management in a corporate environment.
- Be based in Edinburgh, Scotland
Ideally, you’ll also have
- Experience of briefing and working with creative agencies.
What we look for
We’re looking for a team player with the ability to flex and pivot to meet changing market needs. You should be inquisitive with a hunger to develop a deeper understanding of how the EY business works in order to develop plans, programmes and campaigns that help the business to achieve its goals and objectives.
What we offer
We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with MyReward you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
Please note
Prior to finalizing your application, you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The information you provide is kept entirely confidential and will not be used to evaluate your candidacy. We collect this data to help us analyse our recruitment process holistically and implement actions that promote diversity and inclusiveness. While optional, we encourage you to provide this information to hold us accountable towards our goal of building a better working world. Read more about our commitment to diversity & inclusiveness here. We ask because it matters!
If you can demonstrate that you meet the criteria above, please contact us as soon as possible. The exceptional EY experience. It’s yours to build.
Apply now.
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