The Revenue Management team’s primary focus is maximizing revenue for the Hertz fleet. Senior Analysts use analytical models, algorithms, and tools to evaluate demand, understand fleet availability, and respond to changes in the pricing environment. They must become experts for their geographical areas of responsibility, providing insight, crafting recommendations, and implementing strategic actions. Additionally, Senior Analysts participate in mentoring, coaching, and training new analysts and assist the Revenue Manager in the day to day activity taking part in strategic meetings with senior management.
Senior Revenue Management Analysts focus on competitive data to determine pricing strategies & elasticity as well as proactively review fleet availability and strategies to meet changing consumer and market needs. In conjunction with fundamental pricing strategies, Senior Revenue Management Analysts study demand forecasts and optimization outputs, implementing actions to maximize the revenue opportunity.
Key Responsibilities:
- Implement strategic revenue plan, leveraging analytics, to support profit contribution improvement and revenue share growth targets in key segments and for the assigned region.
- Effectively communicate pricing and yield strategies, test results, and concerns to the revenue manager.
- Identify and notify stakeholders of shifts in competitor actions and/or reactions within the marketplace
- Analyse and summarize data, inform management of areas of opportunity. Actively participate in post-mortem analysis, document appropriately for replication in other markets.
- Build relationships with strategic business partners in fleet, sales, marketing, and operations to advance revenue goals quickly and in coordination with the correct stakeholders.
- Utilize exception reporting and anomaly detection to isolate revenue opportunities and take appropriate actions to correct and capture additional revenue.
- Adopt a leadership role to expand usage of any key learnings to analysts across the division, and even globally.
- Audit optimization output daily. Advise of any demand shifts, anomalies, or potential errors.
Educational Background:
- Bachelor’s level degree or equivalent required; preferably in Economics, Statistics, Finance, Marketing/Business Analytics, or Revenue/Hospitality Management.
Job Qualifications:
- Proficiency in Analytics, including the ability to conduct root cause analysis, identify key issues, and present succinct recommendations
- Ability to make quick decisions, take risks, and own results
- Strong oral and written communication
- Process innovation and development
Preferred Skills:
- 2-5 years previous experience within a complex demand/supply planning environment, revenue management role, or predictive analytics field
- Prior experience in the Rent-A-Car or travel industry, preferred
- Knowledge of revenue optimization, pricing science, and economic principles
- Proficient in Microsoft Office applications
- Excel advanced knowledge
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