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Marketing Program Manager at Staples
Framingham, United States
Job Descrption
Staples is business to business. You’re what binds us together.
Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.
What you’ll be doing:
- Lead and manage our marketing nurture campaign efforts
- Collaborate and partner with Marketing Operations, Digital Media, Sales, and Creative Team to strategize and execute campaigns across paid and organic digital channels
- Improve the quality and quantity of leads to drive sales
- Analyze campaign effectiveness and maximize ROI
- Manage reporting, forecasting, and data inputs
- Think creatively to bring new initiatives and campaigns to life
What you bring to the table:
- A cross-functional collaborator who can build alignment within a matrixed team to drive shared goals and strategy
- The ability to use data to measure progress and create content that drives interest to a B2B audience
- Experience in lead generation, acquisition marketing and program development a plus
- Excellent verbal and written communication skills with the ability to effectively interact and present to stakeholders
- Able to balance multiple priorities simultaneously with the ability to adapt to the changing needs of the business while meeting deadlines
- Demonstrated ability to manage multiple priorities and hit deadlines
Qualifications:
What’s needed- Basic Qualifications:
- 5+ years of related work experience
- 3+ year's experience in Microsoft Office suite (PowerPoint, Excel)
- What’s needed- Preferred Qualifications:
- Bachelor’s degree or equivalent experience
- Experience with Marketo
We Offer:
- Inclusive culture with associate-led Business Resource Groups
- Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
- Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits
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