As a Brand Performance Marketing Executive, you will be hands-on working end-to-end across Brand campaign strategy, planning, execution, optimisation, and reporting. From collaborating with our Brand Marketing Managers, design team, digital specialists, and wider business, to building marketing plans and analysing campaign performance across channels, you’ll be a positive, creative, and data-driven marketer, eager to make an impact in our marketing mix with the aim of improving reach, engagement and sentiment across brand activity. 

Key Accountabilities

• Implement customer-focused multi-channel marketing campaigns to increase engagement, reach and sentiment across our brand activity. 
• Test, measure, report and improve performance across all channels.
• Implementing A/B testing to review best approach, changing creative, copy, format, etc. to improve ROI and performance.
• Optimise landing pages based on performance insights.
• Support the Brand Marketing Managers to execute end-to-end campaigns through all phases of the campaign lifecycle, including some creative development, audience segmentation and targeting, campaign execution, tracking response, follow up, reporting, etc. using the full marketing mix.
• Work to define lead journeys for customer segments and create lead management and lead nurturing tactics.
• Delivering all marketing activities to the highest quality, on time, within budget and meeting campaign KPIs and goals.
• Monitoring KPIs to identify issues and opportunities for growth.

Matrix Working

• Work with the Design team to optimise and test creative approach.
• Collaborate with the web content & strategy experts to deliver website improvements.
• Feedback campaign performance and insights and collaborate with the Brand Marketing Managers on strategy.
• Work closely with the Performance team to keep up to date with the latest innovations and channel optimisations taking place in the wider team and feed learning into brand plans.

Main Job Dimensions

• Deliver on growth and commercial targets - Continually seek ways to drive MQL generation and revenue contribution through brand campaigns and initiatives - and prove our part in this.
• Building Customer Loyalty - Building productive customer relationships through regular and engaging thought leadership content. 
• Communication - Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
• Continuous Learning - Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.
• Innovation - Generating innovative solutions; trying different ways to deal with problems and opportunities.
• Operational excellence - Drive a culture of impact, data-driven decision-making, and prioritization.

Essential skills, qualifications, and experience

• Multi-channel digital campaign management experience, including some budget management and ROI analysis. 
• Knowledge in website analytics tools such as Google Analytics.
• Driving marketing success from customer insights. 
• Have some experience working with Pardot and Salesforce or similar marketing automation and CRM tools.
• Passionate about performance marketing and curious about new strategies and channels to build a digitally engaged audience. 
• Proactive and eager to learn attitude, with the capacity for independent initiative. 
• A passion for customer experience - reviewing products, customers and market dynamics and aligning these to connect the right prospect to the right product or service.
• Excellent written and verbal communication skills.
• Ability to manage and priorities multiple campaigns and projects at once.
• Results-driven with the energy and resilience to make things happen. 
• Commercial mindset.
• Able to seek support from managers in an effective and timely manner.

Your rewards & benefits   

We know you’ll do great work, so we give a lot back with some of the best benefits in the business. We know one size doesn’t fit all, so our workplace programs meet the different needs of our diverse teams, and their families, too. 

Please see our attractive UK benefits here: Pearson Jobs - Benefits

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