As part of the Franciscan Missionaries of Our Lady Health System (FMOLHS) Digital Strategy Team, the Strategist, Digital Marketing works to develop, monitor, and optimize multichannel ad campaigns for our multi-state healthcare system. Daily responsibilities include developing strategies for search, display, and social campaigns (with a strong focus on social); identifying target audiences and segmentation opportunities; monitoring and optimizing active campaigns with goals in mind; analyzing performance data and providing insights; and participating in innovation conversations with stakeholders within and outside the Digital Strategy team.
The Strategist, Digital Marketing should be Meta Certified and familiar with setting up paid media campaigns. Proficiency in Google Ads and programmatic tactics (display, native, video, etc.) is preferred, but not required. They will work closely with members of the larger Marketing and Communications department as well as those in other departments across FMOLHS to further our mission of providing healthcare to communities across Louisiana and Mississippi. They should be able to develop effective working relationships with others, collaborate with others on media buying strategies, and strive to promote personal performance.
Strategist, Digital Marketing Responsibilities:
- Serve as the social advertising subject matter expert for the Digital Strategy team and larger Marketing and Communications team
- Build and launch Meta campaigns based on specific goals, target audiences, and KPIs
- Plan and manage multichannel campaigns for assigned portfolio of clinics, initiatives, etc.
- Monitor and optimize active campaigns, recommending new strategies based on data and testing
- Launch and monitor A/B testing for social and other digital ads
- Proactively monitor performance and budgets, ensuring campaigns are pacing appropriately and efficiently
- Contribute relevant and meaningful data and insights to systemwide reporting dashboards with understanding of GA4
- Partner with internal stakeholders to develop, test, and deploy optimizations for campaigns
- Respond to internal and external feedback, assisting in enforcing best practices
- Provide recommendations for digital media buying strategies for system-level and market-level campaigns
- Identify and recommend opportunities for advertising on additional social media platforms, if needed
- Conduct audience and channel research and maintain understanding of changing regulations and media consumption habits, preferences, etc., especially as it relates to the healthcare industry
- Serve as a liaison to departments within the ministries by attending meetings and aiding in the development of digital media buying strategies
- Participate as a member of the Marketing team by offering creativity and idea-sharing for concept development and marketing strategy evaluation
- Promote the quality and efficiency of his/her own performance through participation in staff educational programs, approved continuing education courses, and specialized skill training programs
For this role, success looks like: the ability to strategically manage multiple campaigns at once; experience in developing and monitoring Meta campaigns; understanding of digital ad best practices and media consumption habits; organizational and time management skills; openness to collaborate among team members and internal clients; strong deadline ethic and understanding of/adherence to due dates.
- 3 years in a marketing or advertising agency setting
- Bachelor's Degree
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