At Hearst UK, there’s always more to the story. Join us as our Homes Writer to start the next chapter in your career. You will work with the editorial style teams to create content that aligns with the wider business strategies for both Country Living and House Beautiful. This role will pitch, create, write, edit and help style homes and gardens content for both print and digital use, ensuring all content is multifunctional, multichannel and hits key brand KPIs.
ABOUT THE ROLE
Key Responsibilities:
- Pitch and create best-in-class blended content that drives reach and engagement of our target audiences across both digital and print, balancing editorial excellence and brand priorities.
- Act as the bridge between editorial print and digital teams to ensure that we create a streamlined, cost-effective blended content approach that is multifunctional, efficient and works towards brand vision.
- Write and produce homes content for CL and HB, ensuring consistent tone. This includes daily news; features and series; SEO updates; newsletter inclusions; product launches
- Write, edit and collate homes content for CL and HB print
- Attend shoots as and when required to capture and edit content for all channels; interview when necessary
- Assist with styling for editorial and commercial shoots on an ad hoc basis
- Produce and edit video and social content as required
- Forecast homes trends that can support brand growth and audience development. When required, create trend reports for both internal and external meetings
- Work closely with social media team to optimise all opportunities
- Work with key stakeholders in Hearst Homes hub ensuring print, digital, marketplace, event, licensing content is collaborative and multichannel
- Use analytics tools and data to adjust, mould and accelerate CL and HB’s strategy
ABOUT YOU
Essential:
- A proven understanding and experience of writing homes content and a passion for what’s trending in those areas.
- A proven track record of working on digital brands at a writer level. The ability to multi-task, remaining calm and professional under pressure.
- A proven track record of excellent idea generation, pitching and writing.
- An excellent team player with proven collaboration skills.
- An aligned interest with Country Living and House Beautiful content, including style and interiors, homes, sustainability, and artisans.
Desired:
- A strong eye for data and content strategy, comfortable using Google Analytics and other insight tools to inform content.
- A solid knowledge of SEO, E-commerce and social media.
- Knowledge of Photoshop and social media content creation tools
- A good eye for visuals and aptitude for styling
- Video editing skills
WHAT WE OFFER
At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:
- 25 days’ holiday (with the option to buy up to 5 additional holiday days) - - pro rated for part-time or fixed-term employees
- Hybrid working – Three days per week in the office
- Discounted gym membership
- Healthcare cash plan
- Spend a charity day with your favourite good cause
- Life assurance and pension scheme
There’s more to your story than you imagine. And the next chapter begins right here.
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
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