Why Hearst Magazines
Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone. But we're more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social – with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.
Your Impact
The VP, Ad Product Marketing is a critical thought leadership role on the Advertising Product team for Hearst Magazines. This role will oversee a team that is responsible for all aspects of marketing campaigns across our digital advertising formats and data solutions to support an expansive portfolio of ad products, full funnel and globally. The advertising business at Hearst Magazines must meet the needs of a wide array of advertising partners and ensure that our readers across our 29+ brands are met with premium, relevant ad experiences.
The VP will join Hearst Magazines at an exciting time. You will propel the next generation of Hearst’s digital advertising solutions to life, launching new products while championing existing digital ad solutions. You will be responsible for creating highly engaging and relevant marketing experiences that bring to life our digital advertising products, working in tandem with key partners to achieve quarterly and annual goals. The person in this role may also be tapped to contribute to proactive pitches and is expected to speak externally and represent Hearst Magazines advertising.
You will be responsible for leading a team of product marketing professionals, spanning across the entire suite of digital ad products (onsite, social, data, commerce), creating compelling product narratives that position Hearst as a future-proofed leader in the industry, and supporting the ad sales team by crafting sales enablement and marketing materials designed to attract and retain advertising clients. This role is ideal for a creative thinker who understands the digital ecosystem and the changing landscape in the digital ad space. You thrive in fast paced environments, have a passion for storytelling, and value collaboration.
The VP, Ad Product Marketing, Global will manage go-to-market, deployment and commercialization of products and services that drive advertiser success and business growth across Hearst Magazines digital advertising globally. The VP will report into the SVP, Ad Product and Data, and partner closely with key stakeholders across product, data insights, ad sales, client success, and ad revenue operations.
- Understand Hearst’s unique selling proposition to create marketing strategies that positions Hearst as an innovative, credible industry expert with future-proofed advertising formats and data solutions
- Create product narratives that showcase Hearst’s thought leadership in first party data, formats, audience, social, and commerce with innovative solutions, and inspire advertisers to partner with our company
- Work cross product, development, sales and operations to drive the most compelling case studies to showcase Hearst ad product value proposition
- Translate complex concepts into compelling sales enablement and marketing materials that capture full funnel campaign objectives (Awareness to commerce pitching)
- Oversee the deployment and adoption of multi-platform advertising products that can be activated globally
- Regularly report on ad product adoption and highlight success stories and areas of improvement
- Drive sales enablement efforts across Hearst’s O&O markets (US and Intl) to generate incremental revenue and opportunities that support strategic and tactical commercialization efforts across the organization
- Lead the product marketing team to develop ad product marketing materials for internal and client-facing purposes
- Lead education and sales training and provide a framework with Intl teams on how best to GTM in market
- Monitor global advertising trends to identify product enhancements
- Work with third-party vendors to translate offerings across all markets
- Forge trusting partnerships across global, cross-functional teams: engage and align team of critical players and key stakeholders in a way that inspires achievement of shared outcomes, ensures optimal sales, support and service delivery to key global partners and effectively balances both global and local needs
- 7-10+ years of experience in digital media, product marketing, and/or advertising technology
- Deep creative or media agency experience, a plus
- Experience working with advertising budgets of all sizes, and full funnel
- Deep understanding of digital advertising and internet industry targeting trends
- Experience executing successful product launches and overseeing multiple products
- Excellent marketing skills including critical thinking, copywriting, storytelling, and presenting
- Track record of strong ideas brought to life
- Ability to use statistics, sales data, qualitative/quantitative results, and other hard measurable data to influence key decision makers
- Strong attention to detail with a love for collaboration and problem solving
This role requires the position to be located in New York, NY with an in-office presence of 3 days a week.
We are unable to sponsor or take over sponsorship of an employment Visa at this time.
The base salary for this role is between $xxx,000 and $xxx,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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