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Marketing Manager, Audience Activation at Sherwin-Williams
Cleveland, United States
Job Descrption
POSITION SUMMARY
The Audience Activation Manager holds the pivotal responsibility of crafting and executing comprehensive audience activation strategies across various digital platforms to bolster engagement, retention, and revenue. The ideal candidate boasts a proven track record in steering audience activation initiatives, fine-tuning campaign performance, and nurturing robust vendor relationships. This role is instrumental in furnishing actionable insights crucial for our core business, serving as the principal architect for audience selection in marketing endeavors. The incumbent translates marketing requisites into tangible output files, intricately derived from intricate campaign architecture, thereby directly impacting our customers and prospects.
Core Responsibilities- Develop and Execute Audience Activation Strategies: Spearhead the development and implementation of strategies aimed at elevating customer engagement and fueling revenue growth across diverse platforms such as Email Service Providers (ESP), Customer Data Platforms (CDP), SMS, and call lists.
- Utilize Data-driven Insights: Harness data-driven insights to refine audience segmentation and targeting methodologies, emphasizing continual enhancement, documentation of developmental testing, and quality control.
- Leadership and Mentorship: Lead and mentor a team of direct reports, offering guidance and support to nurture their professional growth and development.
- Campaign Management: Strategize, coordinate, and oversee campaign resource workloads to ensure effective communication of campaign status. This encompasses campaign requirements gathering, architecting, and execution activities.
- Cross-functional Collaboration: Foster collaborative relationships with marketing, analytics, and product teams to synchronize audience activation initiatives with overarching business objectives.
- Vendor Relationship Management: Oversee vendor relationships, including performance evaluation and sustained communication to uphold alignment with business goals and objectives.
POSITION REQUIREMENTS
FORMAL EDUCATION:
Required:
- Bachelor's degree in Marketing, Business Administration, or related field
Preferred:
- Advanced Degree in Database Marketing or Database Operations
KNOWLEDGE & EXPERIENCE:
Required:
- Profound knowledge of relational database design principles, including table design, table relationships, 1:1, 1:many, and proficient handling of primary & foreign key designations.
- Demonstrated proficiency in SQL and adeptness in querying language within diverse database environments such as Snowflake, AWS, MariaDB, Oracle, among others.
- Robust functional expertise in campaign orchestration and leveraging marketing automation tools effectively.
- Minimum of 5 years of hands-on experience in audience activation, digital marketing, or comparable roles, showcasing a comprehensive understanding of industry dynamics and best practices.
- Proven track record of conceptualizing and executing audience activation strategies that deliver quantifiable outcomes, thereby driving sustained business growth.
- Extensive hands-on experience with Email Service Providers (ESPs), Customer Data Platforms (CDPs), SMS platforms, and adept management of call lists.
- Exceptional analytical acumen coupled with the ability to distill complex data sets into actionable insights, facilitating informed decision-making processes.
- Outstanding communication skills, fostering seamless collaboration across diverse teams, and adept leadership capabilities essential for guiding teams towards shared objectives.
- Demonstrated capacity to effectively manage multiple projects concurrently within a dynamic and fast-paced environment, ensuring timely delivery of results while upholding quality standards.
Preferred:
- Experience managing and developing direct reports
- Experience with customer relationship marketing, digital marketing and/or customer analytics
- Familiarity with marketing technology, marketing operations, customer data
TECHNICAL/SKILL REQUIREMENTS:
Required:
- Proficient experience and comprehensive understanding of customer relationship marketing, customer experience, and/or digital marketing principles, underpinning strategic actions and initiatives.
- Demonstrated prowess in project management, encompassing the adept tracking of projects to adhere to predefined timelines and budgets, along with the adept management of changes to scope. Possesses the ability to identify and mitigate project risks, underpinned by meticulous attention to detail.
- Exceptional relationship-building and communication skills, both verbal and written, highlighted by the demonstrated capacity to exert influence without formal authority.
- Proficient in articulating complex concepts in a simplified manner without compromising the integrity or depth of information conveyed.
- Effective problem-solving abilities, capable of navigating challenges and proposing alternative solutions adeptly.
- Possesses a curious and agile mindset, characterized by the ability to think on one's feet and swiftly assimilate new concepts.
- Demonstrates adaptability and comfort in navigating ambiguous situations, leveraging resourcefulness to drive clarity and direction.
- Service-oriented mindset, driven by a genuine passion for aiding stakeholders and enhancing end-customer experiences, thereby fostering a culture of continuous improvement and excellence.
TRAVEL REQUIREMENTS:
- 10%
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.
The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Sherwin-Williams is proud to be an Equal Employment Opportunity/Affirmative Action employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
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