Purpose and Background
USPI is committed to upholding the Baylor Scott & White Health (“BSWH”) brand across Texas Health Ventures Group (“THVG”) facilities. The THVG Marketing Specialist serves as a liaison between BSWH and THVG through the management and review of all THVG collateral including website, social media, printed materials, and communication plans.
Job Description:
The THVG Marketing Specialist works closely with business development and market leadership to facilitate, coordinate, and execute internal and external communications and marketing programs. Projects include, but are not limited to, the creation and management of printed materials to support patient communication and internal growth objectives, website management and other relevant projects. This role will work closely with market leadership to implement marketing plans and tactics in alignment with market priorities. The role requires the ability to work creatively and independently to achieve measurable results.
Responsibilities:
Collaborate and coordinate with THVG regional leadership, THVG facility leadership, USPI and BSWH marketing departments to:
- Coordinate development and execution of marketing plans and materials that align communications for THVG with standards.
- Oversee the preparation and production of publications, patient-directed literature, and other collateral materials.
- Provide guidance, coordination, and monitoring of facility marketing efforts, and initiate best practices.
- Interact with the BSWH Quality Alliance to identify opportunities for education and collaboration with our THVG facilities.
- Other responsibilities as assigned.
Requirements:
- Bachelor’s Degree.
- 2-5 years of work experience in a relevant role; preferred experience in healthcare.
- May require local travel to attend meetings – can vary from approximately 10% to 25%. Selected candidate will be required to pass a Motor Vehicle Record check.
- Advanced user of Microsoft Office Excel, PowerPoint, and Word.
- Experience in managing implementation of projects.
- Strong organizational and communication skills.
Tenet Healthcare/USPI complies with federal, state, and/or local laws regarding mandatory vaccination of its workforce. If you are offered this position and must be vaccinated under any applicable law, you will be required to show proof of full vaccination or obtain an approval of a religious or medical exemption prior to your start date. If you receive an exemption from the vaccination requirement, you will be required to submit to regular testing in accordance with the law.
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MAJOR AREAS OF RESPONSIBILITY: Beginning with the most important, briefly state the major duties and responsibilities of this job, percent of total job, frequency of each activity and whether or not it is an essential function. An essential function is a basic, necessary, and a required part of the job. Is this function necessary to fulfill the job duties? PriorityDuties & Areas of Responsibility
(what this person does)
% of Total Job (should = 100%)Frequency
(daily, weekly, monthly, etc.)
Essential Functions?
(yes/no)
1 Collaborate with key stakeholders to coordinate material/document development for members, potential members, and content for multiple insurance products including Medicaid, Medicare and commercial. Project manages marketing materials to completion. 40% Daily yes 2 Collaborate with website vendors and internal departments to ensure all website content is loaded, updated, revised, and managed so as to meet regulatory requirements. 30% Daily yes 3 Manage member mailings. 5% Monthly yes 4 Collaborate with compliance to ensure materials are loaded appropriately in regulatory systems and follow all compliance requirements. Have an understanding of various insurance mandates, requirements and guidelines. 5% As required yes 5 Assist in measuring and tracking the success of executed marketing projects and initiatives. 10% Daily/Weekly yes 6 Help manage vendor relationships, including printers, translators, mail houses, and promotional item vendors. 5% As required yes 7 Maintain a process to manage PO and invoices to ensure projects are within budget. 5% Daily/Weekly yes SUBORDINATES: Employees supervised by this position Exempt Non-Exempt Total number of employees directly reporting to this position (if any): 0 0 Total number of employees indirectly reporting to this position (if any): 0 0 Minimum education: Associate of Arts degree. Preferred education: Bachelor of Arts/Science degree in marketing, communications or related field.
Minimum experience: Two years’ experience in coordinating communications, marketing materials, print production and content development. Preferred experience: Medicaid/Medicare health plan experience.
- Extremely organized and efficient work style
- Attention to detail
- Ability to work under pressure and adhere to deadlines
- Effective communicator and writer
- Strong project management/priority management
- Fluent in Spanish (read and write) is a plus
- Proficiency in Word, PowerPoint, Excel, Adobe Acrobat, Website Content Management Software
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