ob Purpose

A brand ambassador ensuring effective communication of the brand culture and values across the store. Delivering and exceeding sales targets through leading and managing a team to deliver the brand customer experience. Maximising efficiency of store operations to ensure overall profitability of the store.

Primary Responsibilities

Store Profitability and Operations

• Manage the P&L and KPI plan for the store, focusing on controllable costs (eg rotas, payroll, stock loss) and maximising sales and profitability
• Manage the rota and scheduling of the store ensuring it is managed within the targets set and is compliant with the VS processes and procedures
• Ensure merchandising and visual standards across the store are set to the company standards and always executed with the customer experience in mind and with clear distortions to best at categories; Bras & Fragrance
• Manage store stocktakes, repricing, sales and promotions, liaising with Head Office functions and District Manager ie. operations where support is required
• Own and manage the stock control processes ensuring compliance to minimise risk and loss
• Ensure all employees within the store act safely at work and are compliant on all policies, including health and safety
• Engage with and ensure the store is taking part in change programmes taking place across the district and wider business

Customer Focus

• Build a store environment that is focused on continuous improvement and delivering an exceptional bespoke customer experience that is centred around the brand values
• Manage customer queries, feedback and mystery shops, identifying trends and opportunities at store level to improve customer experience and maximise performance

People and Talent Development

• Own the People KPI Targets for the store ensuring they are monitored, maintained and increased/decreased where needed
• Train, manage and coach employees to deliver an outstanding customer experience
• Set the daily / weekly store direction ensuring all employees are set up for success and ready to deliver customer excellence
• Responsible for employee wellbeing and engagement within the store, creating a platform for active listening and ensuring the team are engaged in their roles and with each other
• Recruitment of roles within the store and overseeing a positive onboarding experience for all
• Conduct performance and development reviews with the management team ensuring they are supported, developed and their performance is managed appropriately
• Responsible for ensuring a robust training and succession plan is in place for the store
• Managing employee relation issues within the store, ensuring appropriate policies and procedures are followed and advice is taken from the People Team as an when required
• Encourages inclusion & diversity with the store for team member and customers; building trust and encouraging diversity of thinking without fear and creating environments where people can be empowered

Skills and Experience

• Experience in a fast paced retail environment at a similar level with a record of maximising sales and profit, leading and managing a team and owning operational procedures and targets
• Able to receive information and share it succinctly with others
• Interpersonal skills that can be used to manage and lead a team, and build and develop valued relationships across the store, District and overall business
• Manage with with integrity, honesty and an approach that is aligned to the company values/direction
• Adaptable and flexible with the ability to deliver results personally and through others
• Actively looks for opportunities to self develop by seeking new experiences
• Embraces change and open to new ideas and ways of working
• Resilient and resourceful with a creative nature when working with the team on store and business incentives
• Verbal and written communication skills, with good attention to detail

We don’t just sell products...we sell experiences. 

Although Victoria’s Secret is primarily known for lingerie, beauty products and accessories, our brand extends much further. Together with the Victoria’s Secret PINK brand we have come to represent an aspirational lifestyle — a way of life with lots of fun along the way. We help customers feel empowered and comfortable and offer the best bra fit experience on the high street. Join us and be part of one of the most iconic brands in the world.

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