ServiceNow Partner Marketing Lead
Our purpose is to make the world more sustainable by building trust in society through innovation.
We are looking for a ServiceNow Partner Marketing lead, to drive the Fujitsu ServiceNow brand and marketing strategy globally. Your role will be responsible for developing the marketing growth strategy and the planning and execution of our ServiceNow marketing programs that persuade customers to choose Fujitsu and generates demand. The successful candidate will work with and into both; the Fujitsu ServiceNow business leadership team and the Fujitsu Global Marketing Unit. The role will be responsible for creating and driving the brand position and generating demand throughout Fujitsu’s core regions (Europe, Americas, Asia-Pacific and Japan).
In addition, the role will be responsible for the people management of the international members of the global partner marketing.
As the role holder, you will shape and manage the overall marketing strategy, including Fujitsu’s recognition in the ServiceNow market, proposition development and market communications. A key focus of the role is to ensure Fujitsu drives growth through new business wins. Additionally, you will be equally comfortable engaging c-suite executives through compelling conversations and being hands-on to ‘get-things-done’. You will:
- Analyse and solve complex business problems to deliver strategic marketing solutions that bring competitive advantage to Fujitsu’s market proposition.
- Provide innovative market initiatives that gain support from senior and executive internal stakeholders.
- Develop and implement marketing plans that drive demand and business growth, through innovative thinking.
- Develop the market communications strategy, delivering a differentiated market position that influences the target audience to choose Fujitsu.
- Engage and work with all areas of Fujitsu’s Global Marketing Unit and the Business Unit executives & offerings team, to maximise innovative solutions to market.
- Work with the regional marketing teams to deliver marketing strategies and plans across the various geographies, enabling compelling market messages and initiatives to drive business growth.
- Create and deliver compelling content that is capable of engaging customers through campaigns and customer engagement.
- To co-develop and join the marketing strategies and investments: Connects with senior leaders within our partner (ServiceNow) to develop and maximise Fujitsu’s market provocations to market.
- Initiates, develops and manages a wide market influencer programme, driving high market impact markets (including Analysts and Press).
- Drives continuous improvement through initiatives that steer strategic discussions and negotiations. Identifies and mitigate potential risks.
- People manage international members of the global partner marketing team
Your transferable skills and experience:
Having operated at a strategic level within marketing, over a number of years, this role will draw upon your core skills of:
- B2B technology and/or services marketing.
- Developing and communicating compelling customer value propositions.
- Working with cross functional and cross cultural teams and creating virtual teams to deliver desired demand generation and sales outcomes.
- Fostering external relationships with eco-system partners, market influencers and customers.
- Being acknowledged as a leader by senior executives within your own organization and that of your associates.
- Working with a broad eco-system of suppliers or agencies.
- Creating customer advocacy and generating referenceable customer success stories.
- Managing multiple projects running concurrently.
- Leading a cross cultural team in different geographies
Fujitsu salaries are aligned to the specific geographic location in which the work is primarily performed. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. It is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the circumstances of each situation. The pay range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to: specific skills, qualifications, experience, and comparison to other employees already in this role. The pay range for this position is estimated at $147,140.00 to $211,881.60 USD. Additionally, this role may be eligible for a short-term incentive based on company results and individual performance.
As a technology company, Fujitsu recognizes that human resources are its most important capital. To create an environment where all employees can work positively and healthily, both in mind and body, we offer a full range of health, 401K, and other benefits.
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Fujitsu at a Glance
Fujitsu is a leading information and communication technology (ICT) company, headquartered in Japan, offering a full range of technology products, solutions, and services. Approximately 132,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers.
We are a corporate culture that places great value on the pursuit of new possibilities previously unimagined and brings them to fruition. This has been the foundation of Fujitsu’s success since its inception. In an increasingly competitive world, in which the pace of change continues to accelerate, Fujitsu must strive for continuous innovation. Each and every employee will rise to the challenge of creating new value amid changes in the management environment, technology, society and the marketplace. With a spirit of challenge, we are committed to the continuous creation of new value. Fujitsu wants innovators like you!
At Fujitsu, one of our corporate principles is "We respect human rights". This principle underpins all our corporate and individual activities and guides the actions of every Fujitsu Group member. We embrace diversity and equal opportunity. Qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. By empowering people, we can unleash our collective strengths to create a better experience for our employees, our customers, and our partners.
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