About the Company
Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.
Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency.
At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.
In London, we have a remote work policy.
The Department: Marketing
The Role: Lead, Growth Marketing
Gemini is looking for a new member of our team to develop and lead a portfolio of acquisition and performance marketing initiatives. This is a priority role within a high-growth company, and is an opportunity to help set the brand on a path towards a leadership position not only in the cryptocurrency category, but in the finance industry at large.
The primary focus of the role is to devise, execute, test, and report on a suite of acquisition marketing initiatives, all with the goal of growing Gemini’s user base and engagement across platforms.
This is a full-time position in London.
Responsibilities:
- Implement and analyze performance marketing strategies and tactics on an ongoing basis across an array of channels including search, social, display, and mobile
- Devise A/B testing strategy for ad creative and landing pages to optimize acquisition performance
- Perform weekly, monthly, and quarterly performance audits and manage channels to meet CAC targets
- Coordinate with the Art Director to generate ad creative to implement in acquisition tactics
- Work closely with broader marketing team to synchronize performance marketing activity with brand and communications goals
- Work closely with cross-functional team to analyze existing market and user data to inform subsequent tactics and approaches
- Act as primary point of contact for any relevant 3rd parties on a program-by-program basis
- LTV : CAC ratio - live it, love it, refine it, maximize it
Qualifications:
- 7+ years of growth or performance marketing experience with ability to implement best practices across acquisition channels such as search, social, display, and mobile
- Proficient in measurement and analytics tools including Branch, Mixpanel, Google Analytics, Looker and others
- Strong understanding of full funnel and unit economic marketing metrics including LTV, CAC, and ROAS
- Able to implement best practices in an array of organized, detail-oriented, and comfortable working in a fast-paced environment
- Self-starter who is excited for the opportunity to join a growing team and want to make an impact from Day 1
- Growth stage startup experience a plus
It Pays to Work Here
We take a holistic approach to compensation at Gemini, which includes:
- Competitive Compensation and Profit-Sharing Equity
- Up to 25 paid holidays (in addition to public/bank holidays)
- Retirement Plan Matching
- Generous Parental leave
- Comprehensive health plans
- Training and professional development
At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.
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