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Job Descrption

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.Product Marketing Researcher Responsibilities

• Collaborate with marketing, analytics, UXR, and product teams to understand competitive landscape, consumer needs and behaviors, define target audiences, improve product market fit, and unearth future-forward market opportunities to achieve business objectives.
• Translate data insights into actions and recommendations, including storytelling ability to weave together narrative from multiple sources of data (primary, secondary, etc.).
• Influence decision-making and product planning through highly effective communication with all levels of stakeholders, including leadership.
• Develop and ensure cross-functional alignment on research roadmaps and learning plans.

Minimum Qualifications

• Employer will accept a Master’s degree in Marketing, Marketing Research, Analytics, Data Science, Mathematics, Statistics, Business Administration, or related field and 2 years of work experience in job offered or in a marketing-related occupation.
  
  Experience must include 6 months of experience in each of the following:
• 1. Developing strategic market and customer insights using mixed-methodology research and data analysis from various sources for marketing, sales and product teams across global
  and regional teams
• 2. Building out actionable insights for implementation pertaining to customer opportunity valuation, characterization and customer behavior predictions
• 3. Preparing roadmaps and visualization (dashboarding design based on stakeholder requirements) to increase insights adoption and product development research for data models focused on customer behavior and characterization
• 4. Analytical survey and data analysis tools: SPSS, MarketSight, Advanced Excel, Tableau, Qualtrics, Microsoft Office, SQL, SPSS Modeler, Sawtooth Software, QuestionPro, and eMarketer
• 5. Statistical and research skills: cluster analysis, regression, factor analysis, correlations, analysis of variance (ANOVA), and time series analysis
• 6. UX research
• 7. Pricing research
• 8. Marketing communications and social media marketing
• 9. Project management.

LocationsAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com. $186,386/year to $217,470/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.

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