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Job Descrption

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.Product Marketing Lead, WhatsApp Business Platform Responsibilities

• Lead a team of product marketers and influence the product roadmap and lead go to market strategy for WhatsApp products and services.
• Understand market, competitive landscape, and target audiences, and translate into actionable insights for Product, Engineering, and Go-to-market teams.
• Assess and prioritize growth opportunities to inform business and product strategy.
• Develop clear, customer-centric product positioning, messaging, and narratives that can scale to multiple business audiences.
• Plan and lead cross-functional efforts to drive product beta programs and launches.
• Create compelling product marketing communications and content, including web, marketing facing materials, press releases, etc.
• Drive product adoption and usage by developing and managing go-to-market plans in partnership with Sales, Partnerships, Marketing, and Product teams.
• Identify and build marketing solutions that connect people and business over messaging.

Minimum Qualifications

• Requires a Master’s degree in Business Administration, Marketing, Business Management, Public Relations, Accounting or related field and 2 years of work experience in job offered or in a business-related occupation.
  
  Experience must include 2 years of experience in the following:
• 1. Identifying strategic product opportunities based on quantitative & qualitative industry research, competitive analysis & benchmarking, market sizing & opportunity assessment
• 2. Developing value proposition and differentiation
• 3. Developing segmentation (using quantitative & qualitative methods) to identify right audiences to target
• 4. Defining and managing comprehensive go-to-market strategy for product launches
• 5. Develop marketing strategies and execute marketing campaigns (acquisition, engagement, retention) to drive product adoption and usage across product lifecycle stages
• 6. Optimizing marketing programs including changes to targeting, copy, timing and frequency of marketing campaigns
• 7. Evaluating the effectiveness of campaigns via analysis of metrics and A/B experiments
• 8. Synthesizing analysis and communicating recommendations to senior stakeholders & business leaders.

LocationsAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com. $246,909/year to $257,180/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.

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