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SEO Specialist - E-Commerce at Keplin Group Limited
London, United Kingdom
Job Descrption
Are you an SEO expert with a flair for copywriting and a passion for driving e-commerce success? Keplin Group is seeking a talented SEO Specialist to join our dynamic team, helping us enhance our online presence and ensure our products reach the right audience.
Key Responsibilities:
Technical SEO:
• Conduct comprehensive website audits to identify technical SEO issues.
• Ensure proper implementation of structured data.
• Optimise website architecture, including the use of robots.txt, meta tags, and canonicalization to prevent duplicate content and improve crawl efficiency.
• Ensure website security (e.g., HTTPS) and address potential issues that can affect SEO.
On-Page SEO:
• Perform comprehensive keyword research to identify high-value search terms and opportunities.
• Optimise meta descriptions, title, headings (H1-H3), and image alt texts.
• Ensure content is well-structured and adheres to SEO best practices.
Off-page SEO:
•... Develop and execute link-building strategies to improve domain authority.
• Engage in digital PR efforts, guest posting, and influencer outreach to secure backlinks.
• Monitor competitor link profiles and develop strategies to outperform.
• Manage and optimise local SEO for Google Business Profile listings (GMB), reviews, and citations.
Brilliant Copywriting Across Platforms:
• Develop engaging, SEO-optimised content for various formats.
• Email campaigns: Craft subject lines and body copy that not only captures attention but also drives conversions.
• Blog posts: Write compelling and informative blogs that both engage the audience and rank well in search results.
• Social media captions: Create engaging, concise captions with strategically placed keywords and hashtags.
Articles & Ad copy:
• Produce attention-grabbing headlines and persuasive copy that align with SEO goals and brand messaging.
Product descriptions & Website copy:
• Write clear, concise, and conversion-optimised product descriptions and web pages with a strong focus on SEO integration.
• Develop engaging, SEO-optimised content for various formats like email campaigns, Blog posts, Social media captions, Articles & Ad copy, Product descriptions & Website copy.
Performance Monitoring & Optimisation:
• Track and analyse key SEO metrics using tools like Google Analytics, Google Search Console, SEMrush.
• Provide regular SEO performance reports, detailing progress, insights, and actionable recommendations.
• Use A/B testing and data-driven analysis to optimise content and on-page elements.
• Stay up-to-date with the latest SEO trends, algorithm changes, and best practices to ensure the website remains competitive and compliant with search engine guidelines.
Key Requirements:
• Portfolio & Proof of impact in the last 1 year
• Marketing & Commercial Mindset
• Proven experience in SEO optimisation for e-commerce websites.
• Exceptional copywriting skills with a strong portfolio demonstrating your ability to create engaging and persuasive content.
• Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics).
• Strong understanding of e-commerce platforms (e.g., Shopify)
• Ability to collaborate with marketing, design, and product teams to ensure cohesive brand messaging.
Salary:
£27,000 - £33,000 per annum, subject to experience.
Benefits:
• Hybrid working environment for flexibility and work-life balance.
• Weekly staff drinks and regular team-building activities.
• Competitive holidays and flexible hours to recharge and stay productive.
• Free parking at our Brentford office.
• Annual performance bonus based on your contributions and success in driving growth
Complete form below to directly Send your CV / Linkedin Profile to SEO Specialist - E-Commerce at Keplin Group Limited.
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