Company Description
Saatchi & Saatchi Wellness is a full-service creative agency operating in the health and wellness space. Our purpose is to unleash the ‘Wellness Effect’ in every person through meaningful personalised experiences, because we achieve greater outcomes when we are fully engaged in our wellness. We believe when our people do well, our work does well, our clients do well, and our patients do well, inspiring even more wellness in the world. We sum it up in two small words…Do Well.
That’s the what, but the how is guided by four defining principles – curious, creative, discerning, brave. These are the values we look for and nurture in others and ourselves, underpinning as they do a culture of collaborative entrepreneurialism that drives high-performance.
Job Description
We’re looking for an experienced Copywriter, ideally who has a background in the health and wellness space. Someone with the intelligence to think, challenge, and push things into unexpected places, without pushing people into unpleasant places. Someone who knows how to spin words into worlds that move people to act, to cry, to stop, to reconsider what they think they know about life. Someone who doesn’t believe rules are absolute or that good enough is good enough. We’re looking for someone special, with a genuine passion for the craft of copywriting.
Key responsibilities:
- Work in partnership with a Senior Art Director to create innovative, channel-neutral ideas that answer the client's brief
- Develop concepts to execute the ideas and present these both internally and externally until a preferred route is agreed between agency and client
- Prepare copy platforms, draft outlines, and final copy for off and online content, accompanied by mandated supporting material or documentation i.e. marked-up references
- Work with the Production team to identify and engage with the best external suppliers to execute the work in line with the agreed budget and timeline
- Direct the execution of the creative work, supervising the work of creative partners such as voiceover artists and film makers to realise your creative vision
- Work with Account handlers and Medical Writers, as appropriate, on the brand planning process to formulate idea briefs, conducting field or desk research to validate and / or challenge the brief as appropriate
- Demonstrate a good understanding of clients' business needs so that you can propose appropriate creative solutions
- In client meetings, take ownership of all written elements, confidently participating in discussions relating to creative work, in particular when talking about the creative idea and the copy
- Work with cross-functional agency teams to develop the creative content of proposals and pitches, taking a lead role in the development and delivery of the creative content
- Whenever opportunities arise, engage with clients to maximise selling opportunities, championing the Saatchi & Saatchi Wellness brand at all times
- Seek to identify and progress creative opportunities to grow client and agency business
Qualifications
- Proven experience working as a copywriter within the advertising space, preferably healthcare advertising
- The ability to communicate ideas at a conceptual level through roughs and layouts
- A broad knowledge of the various media channels available to formulate the marcoms mix, including but not limited to press advertising, direct marketing, radio, TV and digital
- An appreciation of writing for digital media (SEO; delivering a story effectively through digital media, etc.)
- A good understanding of the internal workings of the agency and the processes of implementation
- An understanding of the ABPI Code of Practice is advantageous, in addition to being knowledgeable about ethically accepted vocabulary, phrases and messaging in the pharmaceutical industry
*This is a hybrid role whereby you are required to work from our west London offices x3 days per week.
Additional Information
An inclusive workplace
The more diverse our team, the more imaginative, intelligent and inspirational our culture and our work will become. Here are some of the ways we help promote diversity at Publicis Health.
Recruitment
- Diversity & Inclusion management
- Anonymised CV submissions
- Mandatory unconscious bias training
- Career and school programmes to build industry access for people from mixed socio-economic backgrounds
Culture
- Support communities for women, LGBTQ+, BAME employees and their allies.
- A mental health programme which includes free HeadSpace membership.
Future
Publicis Groupe has committed €45 million to diversity, inclusion and social injustice within the network As part of our dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.
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