Company Description
About Platform at Publicis Media:
Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark, Digitas and Blue 449, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide.
TRUST: Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.
TALENT: This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.
TRANSFORMATION: True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.
Job Description
Provide social media team leadership within PlatformGSK by applying expertise in all social media principles to a client’s business. Works with overarching Strategy team to translate the client goals and objectives into actionable items. This role is responsible for leading a group of social media planners and buyers while fostering integration/communication across all departments and partner agencies. PLEASE NOTE THIS IS A PAID MEDIA POSITION, NOT A CONTENT CREATION OR ORGANIC POSTING POSITION.
KEY RESPONSIBILITIES
- Guide and drive social media strategies for designated client account(s) and help to set overall objectives
- Build, maintain and grow client relationships and client business
- Oversee, author and/or constructively edit and review the development of social media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency)
- Work with Media Planner to prepare tactical media plan presentations and oversee preparation of social media plan presentation elements
- Supervise, direct, and review the development and implementation of specified social media plans alongside Media Buyer
- Facilitate and document consistent QA of all campaign builds and plan adjustments
- Lead client presentations and be the primary point of contact for key clients
- Build and maintain relationships with social media publishers and internal agency counterparts
- Understand and adopt new social media trends and/or processes for clients
- Manage the scheduling, posting, tracking advertising and compiling performance reports
- Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
- Lead regular check-ins on campaign performance and track against KPIs
- Oversee management of social campaign budgets, including media authorizations and management of billing reconciliation process
- Maintain knowledge of current social media landscape and provide training/mentorship to junior team members
- Stay apprised of new and emerging technology, creative and other innovative tactics to aid in recommendations for paid social activations and/or measurement
- Develop a successful team of social media planners and buyers through coaching and mentoring; conduct annual performance appraisals and provide regular feedback
- Participate in Management Training Programs; using learned leadership skills to develop self and team
- Accurate and timely reporting of billable and non-billable time
- Other responsibilities, as assigned
Qualifications
QUALIFICATIONS
- Experience analyzing social data and market research
- Leadership and managerial skills, should be a role model and mentor to the junior staff
- Self-starter, with planning and organizational skills and the ability to work with minimal direction
- Strong time-management and organizational skills
- Solid communication and negotiation skills
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
REQUIREMENTS
- 3 - 5 years experience in media, advertising, or related field
- Bachelor’s degree in related field or equivalent work experience
- Expertise with social platform campaign management (across multiple platforms) and ad serving technology (i.e. IAS, Double Click DART, Atlas DMT)
- PC device proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
- Media math and/or basic accounting principles; basic statistical analysis experience is a plus
Additional Information
All your information will be kept confidential according to EEO guidelines.
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