Company Description
Discover the Unexpected
Experian is the world’s leading global information services company. We’re passionate about unlocking the power of data in order to transform lives and create opportunities for consumers, businesses and society. For more than 125 years, we’ve helped economies and communities flourish – and we’re not done.
Our 21k amazing employees in 40+ countries believe the possibilities for you, and the world, are growing. We’re investing in the future, through new technologies, talented people and innovation so we can help create a better tomorrow. To do this we employ the brightest minds that share our purpose and want to make a difference.
Job Description
Why this role is important to us
Experian Consumer Services are looking for a Senior Marketing Manager to join on a 9-month secondment to help define the brand advertising strategy and ensure all their advertising campaigns significantly drive brand awareness, consideration and sales.
You will report into the Head of Marketing Planning and support them in defining the strategy for Experian brand advertising up front. This will involve working closely with the Marketing Insight Manager to identify strengths, weaknesses and opportunities for the brand that can be solved via our advertising, supervising the delivery of both the creative and media for a variety of marketing channels such as, but not exclusively, TV, Radio, Outdoor, Press, VOD, social media and display including any sponsorship or media partnership opportunities.
Qualifications
What you’ll need to bring to the role & Experian
The chosen candidate will be able to demonstrate that they have experience in the following:
- End to end High Profile Brand Campaign management
- Extensive experience working with ad agencies to deliver impactful creative
- Day to day Channel management in conjunction with a media agency.
- Working knowledge of MMM (Marketing Mix modelling) and attribution models.
- Test & Learn campaigns on broadcast channels. ie. Incrementality studies
- Analysing results and KPIs in order to optimise marketing campaigns to shift brand metrics and increase sales, finding relevant insight to inform campaign planning.
- Competitor evaluation of strategy, creative and media budgets.
Additional Information
Our uniqueness is that we truly celebrate yours.
Experian's culture and people are key differentiators. We take our people agenda very seriously. We focus on what truly matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. We’re an award winning organisation due to our strong people first approach.
Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Could this be the role for you? Apply now to start your journey with Experian!
Experian Careers - Creating a better tomorrow together
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