Company Description
Experian is the leading global information services company. We help businesses provide great customer experiences by managing and analyzing data that will help them solve problems, drive better decisions and outcomes, and prevent fraud. We help millions of people better manage and improve their financial lives – gain access to credit, save money, and protect their identity.
About us, but we’ll be brief
Experian is unlocking the power of data to create more opportunities for consumers, businesses, and society. We are thrilled to share that FORTUNE has named Experian one of the 100 Best Companies to work for. In addition, for the last five years we’ve been named in the 100 “World’s Most Innovative Companies” by Forbes Magazine.
We have 20,000 people operating across 44 countries and every day we’re investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity.
Job Description
As a Sr. Product Marketing and Content Specialist you will support the positioning and marketing of our Experian Data Quality (EDQ) solutions. You will have a deep understanding of our brand, the market, and the challenges our customers and prospects face.
You will help to support our go-to-market strategy for new products and key enhancements, create marketing campaigns, and deliver compelling and differentiated messages in multiple formats across multiple marketing channels. You will help provide an understanding of our products, message, and benefits to our organization and audience.
The ideal candidate is someone with a product marketing and/or content background and experience working for a B2B enterprise software vendor or financial institution. The individual must have strong communication (both written and verbal) and organization skills, and the ability to work cross-functionally within our Product and Marketing teams within our region and across the globe. To be successful you’ll:
- Support go-to-market plans – support building and executing go-to-market plans for new products, enhancements, and propositions
- Create value proposition and positioning – help deliver product messaging that differentiates our products and resonates with targeted market segments and across channels. Research and understand the market, buyers, needs, and competitors to support product differentiation.
- Create sales enablement and product marketing content – design, develop and manage internal/external product content (e.g., pitch decks, case studies, videos, product sheets, etc.) and other resources such as sales presentations, product sheets, videos, training tools, FAQs, and case studies
- Create marketing collateral -- design, develop and manage external marketing content like white papers, blogs, infographics, and tip sheets that can be used across multiple marketing channels like digital, email, and social
- Have an eye for detail – across product and marketing material, ensure consistent and accurate message is upholding brand integrity at all times
- Have a test and learn mentality – support the team by being able to pivot quickly and move on from ideas that don’t make good business sense OR do not meet client needs
Qualifications
- BS/BA and related work experience required, MBA a plus (or equivalent experience)
- Minimum of 4+ years’ experience in product marketing, content marketing, and/or in a related product or marketing role
- Demonstrable experience in end-to-end product and value proposition development, content creation, and go to market execution
- Experience with developing new assets, content and delivering via corresponding marketing strategies
- Excellent written and visual communication skills with the ability to create material that is polished, clear, concise and streamlined
- Experience with applying analytics to support data-driven product marketing decisions.
- Ability to work at the strategic level (e.g. generating innovative ideas and new use cases for growth) and at the tactical level (e.g. product readiness and sales enablement).
- Background in content marketing and/or graphic design is a plus
Additional Information
Perks
- Currently all Experian employees are working remotely.
- 15 paid vacation days and two volunteer days (plus eleven paid holidays)
- Competitive pay and comprehensive benefits package, with a bonus of 15%
- Flexible work schedule and relaxed dress code
All your information will be kept confidential according to EEO guidelines.
#LI-REMOTE
75 jobs found